Use the Expo to set up local brands

The 2010 World Expo is a good opportunity for local companies to build up their brand images, Wenhui Daily said today quoting members of the Chinese People's Political Consultative Conference (CPPCC) Shanghai Committee.

民俗节庆门户网站

The Shanghai Expo is a platform to display domestic products. Domestic companies should seize the opportunity to participate in the event, to introduce their products to the global market. Chinese Folklores & Festivals Website

The number of overseas brands coming into the local market is increasing while local brands are losing their market share, the report said. Chinese Folklores & Festivals Website

The CPPCC members suggested that the city establish a special regulation to give local brands favorable policies, such as tax reductions, and to encourage local companies to be creative. 民俗节庆门户网站

The members also suggest local brands cooperate with foreign companies and absorb their management experiences to adapt to the global market. 1155815